Creating Customers for Life

Mitch Rotta, Director of New Construction, Tricor​Mike Mancini, President, SoDella Construction

With a combined 28 years of experience in the industry, Mitch Rotta and Mike Mancini provided an overview of their industry changing partnership and approach to building for a new age of customers, through build-to-rent, at our 2019 Innovation Summit.

Key Takeaways

  1. The New Customer
    The homebuilder’s customer has changed dramatically from the recession. Institutional investors have gone from buying up the existing housing stock during and after the recession to now building new houses in the built-to-rent space. With this new class of customer comes a new class of residential builder and new opportunities to extend the customer relationship.
  2. The Masterplan Ecosystem
    Masterplan communities are evolving to become more of an ecosystem as the industry realizes the need for more than just for-sale homes. The masterplan community model is changing to accommodate different stages of life, including single-family rentals.
  3. Customer Benefits
    By leveraging integrated components and a systematic approach to production, some builders are able to offer a wider array of customer benefits including higher quality buildings, extended warranties, reduced exposure to construction delays, and decreased maintenance and operating costs. These benefits are largely due to seamless processes and performance in production and assemblage of the homes.

The Alliance Takeaway

A new class of customer calls for a new class of builder. These improved and repeatable processes and building components, can have implications for production builders and built-to-rent builders alike as possible solutions to framing shortages, fluctuating commodity pricing, and cyclical building cycles.

Innovation Insights 

Further Reading

“Homes for Life” | Housing Innovation Alliance | 05.01.19

Linear Living: The Rise of Single-Family Rentals” | Multifamily Executive | 01.29.18

A brand new single-family neighborhood, where every unit is a rental” | Curbed | 09.10.18