President
Dennis leads business strategy, market engagement, and program development with reach across 2000+ companies impacting 40%+ of U.S. annual housing starts. Prior to the Alliance, Dennis helped change the face of the housing industry in Saudi Arabia. He helped to create a nationwide program to develop a modular housing industry – modeling 26 strategic initiatives that would jumpstart the creation of a robust construction ecosystem, evaluating 200+ global technology providers, and securing initial approval for $4B in government investment. He was also a key player in SABIC’s Home of Innovation program, a $30M+ multi-year market engagement program focused on encouraging collaboration among the housing value chain and ensuring that better construction practices are adopted throughout the GCC region.
Dennis and his wife are active participants in fundraising and event planning efforts for the Children’s Free Care Fund. In his spare time he enjoys big adventures with his wife and sons on the water and in the mountains. He supports the efforts of other entrepreneurs – advising and investing in start-up companies ranging from CPG to PropTech to Robotics.
Executive Director, Programs + Engagement
Betsy is a natural collaborator and storyteller.
She identifies the topics that matter to our network, the experts who can inspire us to think and act differently, and the best ways for us to interact and exchange ideas.
With an inquisitive mind and relentless attention to detail, Betsy excels at digging deeply into complex subjects, looking at them from multiple angles, and connecting the dots. The insights that result are actionable and continue to build over time.
Armed with a degree in Marketing from the University of Pittsburgh, Betsy cut her teeth in the agency world and as an independent B2B and B2C marketing consultant before joining the housing innovation consulting firm IBACOS in 2006—becoming the company’s director of marketing and helping to launch the Alliance in 2008.
In her spare time, she can be found working on her century-old house (and the one she rents out next door), trying new recipes + cooking methods, and spending time with her husband and fur children, Watson and Finnegan, at one of Pittsburgh’s many parks and rivers.
Motto: Intent is everything. Without working toward an end in mind, you’re just wasting time.
Manager,
Communications + Membership
Natalie serves as manager of communications and membership – developing strategies to manage and deliver digital content and ensuring that our community receives the most relevant, engaging, and insightful information.
After teaching fine art and art history in the Pittsburgh region, Natalie entered the housing industry via AIA Pittsburgh where she managed membership and communications and assisted in event planning.
Natalie holds a Bachelor of Fine Arts degree from Penn State University. In her “free time” she can be found kayaking, gardening, or making art with her husband and three mighty kids.
Motto: Execution matters as much as inspiration.