Recap: Attainability Long Game: Driving Long-Term Innovation at Babcock Ranch

How do you drive attainability for the longer term—over the next 10, 15, 20 years? That’s a question that real estate development company Kitson & Partners recently asked themselves.

K&P is the master developer of Babcock Ranch, an 18,000-acre new town development in Fort Myers, Florida, with plans for 19,500 residential units and 6M square feet of commercial space.

To ensure long-term sustainable absorption, K&P recognized that they need to provide housing that is not only more attainable for their dwellers but also more efficient and cost-effective to produce. To that end, they invited 27 experts to participate in an interactive workshop—digging into the roadblocks, opportunities and specific actions for accelerating homebuilding innovation.

During this 1-hour webinar, you will hear some of the outcomes and learn how the workshop has changed the way they are thinking about driving innovation and attainability within their development and their business.

Many thanks to Tom Hoban, Kitson & Partners, for his expertise and valuable insights!

Download the slide deck

Key Takeaways:

  • K&P looks for committed ‘delivery partners’ that buy into their vision, appreciate the need for shared standards and education, embrace technology and innovation, and ultimately believe in shared accountability to deliver high quality, high value homes within their community.
  • The innovation center concept is very interesting –it can focus on off-site, standards, and home as a service. Great opportunity for consumer messaging while sharing builder insights and the ‘new’ delivery model.
  • Envision big bold change rather than adapt to iterative changes – Demanding new standards is key!

It’s time for new thinking, new collaborative relationships and new solutions. 

Together, we can shape the future of housing. Surround yourself with the best and brightest in the industry.