Trendwatch – Homebuyers Concerned about the Health of their Homes: Starting to Connect High Performance Features to Healthier Living
From the increasing interest in activity trackers (like Jawbone Up and FitBit) and health apps on smartphones (Runtastic, MapMyFitness), to the continuing obsession with heathy food and supplements/vitamins/antioxidants, to growing concern about environmental contaminants (BPA, fire retardants), health is clearly a trending consumer concern.