“We’ve always been a niche player. We were building urban housing in 2000 and everyone thought we were crazy. This is a continuation of our anticipation of trends and identifying social needs and pairing that up with a way that can make money.”
“…we hope to blur the lines between manufactured homes and site-built homes.”
“Attainable housing is compelling. It can be profitable and maybe, at this moment in time, it will be less prone to the ups and downs of the economic cycle.”
BIM required the company's drafters to learn a new approach to design, but the benefits eventually led them and everyone else to embrace it
Tom Hoban, Kitson & Partners talks innovation and attainability…